Veronica People's Club

Client: Private
Program: Community/ Bar
Location: Greenpoint, Brooklyn
Sq. FT: 3,500 sf
Status: Completed

Veronica People’s Club is a new bar with outdoor space and a walk-up coffee window at the facade. FNA collaborated with the artist owner who also has a bar in the East Village, to design the new storefront, interior, and rear yard spaces. Significant structural work was required to repair and modify the existing 1890s building. A new beam and columns with footings through to the cellar allow for a wider interior space. The spaced gained under the public entry stair is used to tuck cantilevered banquet seating that uses skatelite, a bendable and durable material common in skate parks. A unique atmosphere is established with the use of repurposed industrial materials that reference Brooklyn’s past and the bar has been described as having an open artist studio feel. Custom lighting includes a “V” made up of fluorescent housing and powder-coated which provides a beacon and serves as the bar’s signage. Repurposed 1950s school desks for the bartop and custom light fixtures from the school desk metal legs is the primary lighting in the bar.

Photographs by William Mebane and Sean Hemmerle.

“VPC has the laid-back feel of an art studio turned communal space that happens to serve drinks.” – A New Kind of Very, New York Press, Amre Klimchak

Repurposed school desk legs as lights
Ode to Dan Flavin - at entry